Just cause in focus: When digital behavior becomes a risk to personal assets

The rise in terminations for just cause due to inappropriate digital conduct—such as filming viral content at work or violating medical leave rules—marks a structural shift in employer-employee relations. What was once considered a private matter is now viewed through the lens of broken trust and productivity, essential factors for financial stability. In an economy where the cost of replacing human capital is high, any misconduct that tarnishes a company's image is treated as an operational risk, directly impacting the worker's most valuable asset: their employability. With the commercial dollar at R$ 5.17 and a 12-month IPCA of 4.44%, job loss through just cause—which forfeits severance benefits like FGTS and unemployment insurance—severely compromises an individual's resilience against persistent inflation. Clareza Capital notes this as the seventh instance of sectoral instability and governance failure, emphasizing that professional conduct should be managed like a long-term asset to avoid permanent capital loss in one's career trajectory.